Several
of these suggestions may look
like no-brainers, still
you would be surprised as to just how
many business blogs do not have these basics readily readily obtainable
for their blog visitors. So with that in mind, here our top five must haves we have found while doing our business marketing consulting for small business owners:
1. Basic Business Information
Try to cover the 5 W’s. Who you or your business
is. What your organization
does. When your organization
is open. Where your company
is located. Why your guests
should worry
about your business.
2. An About Page
Now that your blog visitors are familiar with
the basics about your business it is time to tell them a little bit more about your business. The three things your About page should do is establish your credibility, tell your visitor what’s in it for them, and funnel the visitors focus
to a call of action.
3. Product or Service Page
Your blogs focus is to get your business online. Your business being online is supposed to increase your profits
and revenues
. If your visitor doesn’t know the goods
or assistance
your business offers than your blog will fail to meet its goal of building
your profit and sales. Now is not the time to be shy, tell your visitors what your business is best at!
4. Contact page
After searching
your About page and your Product and Services visitors frequently
have more questions. The predicament
is many blogs don’t supply
a simple Contact page for guests
to use to find
the answers to the questions they have. Do your business and its customers
a favor and make it easy to communicate by having a Contact page.
5. Visible Area for Customers to Stay In Touch
If your blog is doing everything it should then people will want to keep up-to-date on the happenings of your business or business niche
. Make it effortless
for people to stay in touch with you by having a visible area for the various options
of staying in touch. This area should highlight
your newsletter, twitter, and all the other social media methods. Don’t make your guest
work to stay in touch
with you.
Paul Galbreath is the owner and CEO of Covale Media LLC which offers business marketing consulting, web design, and printed materials for business owners. If your a business owner and would like the tips, tools, and secrets of promoting your own business website join Paul at
